Breastfeeding is a lifesaver, cutting infant illness and death significantly, potentially saving 156,000 lives annually in India.

It prevents 3.4 million respiratory infections and 3.9 million diarrhea cases among children. Yet, India’s exclusive breastfeeding (EBF) rates remain troubling, with nearly half of women not following WHO’s 6-month EBF recommendation.

BEST4Baby is: a culturally-tailored, community-driven peer counselor training program coupled with an mHealth support app. We’re not just providing education; we’re delving deep into the behavioral, structural, and systemic factors influencing mothers’ decisions on exclusive breastfeeding and its duration.

With BEST4Baby, we’re not just changing behaviors; we’re transforming the future of infant health in India.


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